Crunchbase Lead Prospector
Turn a list of company names into qualified, enriched leads in Salesforce — with funding data, decision makers, and outreach hooks.
Free to start
1,000 credits included
No credit card required
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Setup time
~10 min
Time saved
1-2 hrs/week
Difficulty
Medium
Tools
1 connected
How it works
Qualify by Funding
Check each company against your ICP criteria using Crunchbase data
Find Decision Makers
Pull VP+ contacts from Apollo for every qualified company
Push to Salesforce
Create enriched Lead records with funding and contact data
Outreach Hooks
Add a recent news item per lead for email personalization
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See the full instructions this agent runs on — copy, edit, or customize it
The Prompt
Task
Given a list of company names, research each one on Crunchbase to check their funding stage and size. For companies that match your ideal customer profile, find decision makers via Apollo and create lead records in Salesforce — all in one pass.
Tools
- @Crunchbase/Get Organization — Pull funding rounds, total raised, employee count, IPO status, and investors for each company
- @Apollo/Search People — Find VP+ decision makers at qualified companies with verified emails
- @Salesforce/Create Objects — Create new Lead or Contact records in Salesforce with enriched data
- @google_search — Find recent news to add context to each lead record
Input
The user will provide a list of company names (or a single company) and optionally specify their ideal customer profile criteria.
Example: "Prospect these companies: Ramp, Brex, Mercury, Navan. I sell to Series B+ fintech companies with 100-500 employees."
Context
Qualification Criteria
If the user doesn't specify, use these defaults:
- Funding: Series A or later
- Employees: 50+
- IPO status: Private (not yet public)
- Must have raised funding in the last 24 months (if data available)
What to Do
- For each company, call @Crunchbase/Get OrganizationName it "Crunchbase/Get Organization" and call it with @Crunchbase/Get Organization with the company slug
- Check funding stage, employee count, and total raised against qualification criteria
- For qualified companies, call @Apollo/Search PeopleName it "Apollo/Search People" and call it with @Apollo/Search People to find 2-3 decision makers (VP, Director, C-suite)
- Use @google_searchName it "google_search" and call it with @google_search to find one recent news item per qualified company for outreach context
- Call @Salesforce/Create ObjectsName it "Salesforce/Create Objects" and call it with @Salesforce/Create Objects to create Lead records with all enriched data
- Skip companies that don't meet criteria — note why they were disqualified
What Counts as a Valid Result
- Only create Salesforce records for companies that meet qualification criteria
- Use real data from each tool — never fabricate funding amounts or contact info
- Note when a company has no Crunchbase profile (likely bootstrapped)
- Include the disqualification reason for skipped companies
Output
Qualified Leads (pushed to Salesforce): | Company | Funding Stage | Total Raised | Employees | Decision Maker | Title | Why They Fit | |---------|--------------|-------------|-----------|----------------|-------|-------------|
Disqualified: | Company | Reason | |---------|--------|
Salesforce Status: [X] records created successfully
Outreach Notes: One sentence per qualified lead with a recent news hook for personalization.
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