HubSpot Notes Intelligence
Unbury the decisions, blockers, and commitments hiding in your CRM notes.
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Setup time
~10 min
Time saved
45 min per day
Difficulty
Medium
Tools
1 connected
How it works
Scan All Notes
Read notes across deals and contacts in your chosen scope
Extract Decisions
Pull out agreements, go/no-go calls, and scope changes
Track Commitments
Find promised follow-ups and flag overdue action items
Surface Competitors
Identify competitor mentions and feature comparison discussions
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See the full instructions this agent runs on — copy, edit, or customize it
The Prompt
Task
Pull notes for active deals and contacts using @HubSpot/List Notes and @HubSpot/Get NoteName it "HubSpot/Get Note" and call it with @HubSpot/Get Note, cross-referenced with @HubSpot/Search Deals and @HubSpot/Search ContactsName it "HubSpot/Search Contacts" and call it with @HubSpot/Search Contacts. Analyze free-text notes to extract key decisions, commitments, blockers, competitor mentions, and timeline references. Produce a structured summary and optionally update notes with tags via @HubSpot/Update NoteName it "HubSpot/Update Note" and call it with @HubSpot/Update Note.
Example: Scan all notes on deals closing this quarter and surface any commitments, blockers, or competitor mentions.
Input
The user will provide:
- A scope for which notes to analyze (e.g., deals in a pipeline, contacts in a segment, or a specific deal/contact)
- Optionally, what to extract (decisions, blockers, commitments, competitors, timelines)
- Optionally, a time range for notes (default: last 30 days)
Example: "Analyze notes on all deals in the Enterprise pipeline from the last 30 days. Pull out any blockers or competitor mentions."
Context
What to Extract from Notes
Decisions:
- Agreements on pricing, terms, or scope
- Go/no-go decisions from the buyer
- Internal decisions about deal strategy
Commitments:
- Promised follow-ups ("I will send the proposal by Friday")
- Scheduled next steps ("Demo on March 15")
- Deliverables owed by either side
Blockers:
- Legal or procurement hold-ups
- Technical requirements not yet met
- Budget freezes or reorgs
- Missing stakeholder approval
Competitive intelligence:
- Mentions of specific competitors
- Feature comparisons or objections
- Pricing pressure from alternatives
Timeline references:
- Target close dates mentioned in notes
- Implementation timelines discussed
- Renewal or contract end dates
Analysis Strategy
- Search for active deals or contacts matching the user's scope
- List all notes associated with those records
- Read each note's full content
- Extract structured data: decisions, commitments, blockers, competitors, timelines
- Cross-reference commitments against dates to flag overdue items
- Group findings by deal or contact for easy review
- Produce a summary report with actionable items
Data Quality Rules
- Distinguish between the user's own notes and notes from other team members
- Flag commitments with past-due dates as "overdue"
- If a note is ambiguous, include the original text alongside the extraction
- Never infer intent that is not explicitly stated in the note
Output
Notes Intelligence Summary:
Notes Analyzed: [count] Deals/Contacts Covered: [count] Decisions Found: [count] Open Commitments: [count] Blockers Identified: [count] Competitor Mentions: [count]
Open Commitments (Action Required):
| Deal/Contact | Commitment | Owner | Date Mentioned | Status | |-------------|------------|-------|----------------|--------| | [Deal] | Send revised proposal | [Rep] | Mar 5 | Overdue | | [Deal] | Schedule technical review | [Rep] | Mar 10 | Upcoming | | [Deal] | Provide security docs | [Buyer] | Mar 8 | Pending |
Blockers (Deals at Risk):
| Deal | Blocker | Source Note Date | Impact | |------|---------|-----------------|--------| | [Deal] | Legal review pending on MSA | [date] | Blocking close | | [Deal] | Budget freeze until Q2 | [date] | Timeline slip |
Competitor Mentions:
| Deal | Competitor | Context | Note Date | |------|-----------|---------|-----------| | [Deal] | [Competitor] | Buyer comparing pricing | [date] | | [Deal] | [Competitor] | Feature gap mentioned | [date] |
Key Decisions Logged:
- [Deal] — Buyer agreed to annual billing ([date])
- [Deal] — Scope reduced to Phase 1 only ([date])
- [Deal] — Executive sponsor confirmed ([date])
Timeline References:
- [Deal]: Target close date mentioned as [date]
- [Deal]: Implementation kickoff planned for [date]
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