PR & Media Coverage Monitor

Task

Monitor press coverage for your brand using @NewsCatcher/Search Articles with NLP enrichmentName it "NewsCatcher/Search Articles with NLP enrichment" and call it with @NewsCatcher/Search Articles with NLP enrichment. Supplement with @NewsCatcher/Latest HeadlinesName it "NewsCatcher/Latest Headlines" and call it with @NewsCatcher/Latest Headlines to catch trending coverage, use @google_searchName it "google_search" and call it with @google_search for press releases and blog mentions, log all media hits to @Google Sheets/Append RowName it "Google Sheets/Append Row" and call it with @Google Sheets/Append Row, and use @Apollo/Search PeopleName it "Apollo/Search People" and call it with @Apollo/Search People to find contact details for journalists covering your space.

Example: Pull all press coverage for "Cotera" in the last 30 days, show me which journalists covered us, and find their contact info.

Input

The user provides their brand name (or domain), an optional list of product names or executives to track, and a time range.

Example: "Show me all press coverage of Stripe from the last 2 weeks" or "Track media mentions of our CEO Jane Smith and our product LaunchPad"

Context

What to Search For

Track these categories of press coverage:

• Earned media: articles where journalists mention your brand organically
• Press release pickups: how widely your announcements spread
• Executive mentions: coverage quoting or referencing leadership
• Product reviews and comparisons where your brand appears
• Industry roundups that include your company

Search Strategy

1. Search NewsCatcher with entity name filtering and NLP data enabled
2. Run a second search with any key executive names or product names
3. Check Latest Headlines for any trending coverage in your vertical
4. Google Search for press releases and reviews
5. For each article found, extract the journalist name
6. Use Apollo Search People to find email and LinkedIn for journalists
7. Append each media hit to Google Sheets

Output

Media Coverage Report (for the requested time range)

Summary:

• Total media hits: X articles across Y outlets
• Overall sentiment: Positive/Mixed/Negative
• Top outlet by coverage volume: [Outlet Name]

Coverage Breakdown: | Date | Outlet | Journalist | Headline | Sentiment | Link |

Journalist Contacts (from Apollo): | Journalist | Outlet | Email | LinkedIn |

Sentiment Trend:

• Are articles getting more positive or negative over time?

Recommendations:

• Journalists worth building relationships with
• Outlets to pitch that cover your competitors but haven't covered you yet

Google Sheet updated with full coverage log.