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Wouldn't it be nice to know what other businesses like yours are doing? And if their ideas are working or not?
That’s what we thought. So we made a tool that does just that.
We found a company that offers a flower delivery subscription. One of our customers is in the same business.
The competitor started getting a lot of upset messages from their customers on their public TrustPilot and Google Reviews. People were saying the flowers were showing up dead, droopy, or just looking sad.
Our tool noticed this right away. It turns out the other company had just switched their primary supplier. This new supplier wasn't doing a good job, and it was causing big customer problems.
At the time, our customer was thinking about sourcing flowers from the same supplier. But because our tool showed them what was happening to the other company, they changed their mind – they didn't switch.
By seeing the other company's mistake, our customer saved themselves from a big, expensive problem.
See how Cotera can helpSay your competitor has recently launched a new product line – a furniture collection – and customers are raving about the colors and textures.
We spot this too, and can let you know their customers love it. This insight can be used by your product and marketing teams to inform how you develop or position your similar product ranges.
See how Cotera can help