The Price of Praise: What Incentivized Reviews Do for Brands

data CX marketing

Nowadays, it seems like tons of brands have started to “incentivize” reviews. Shein, for example, offers customers a decent number of spending credits for posting reviews and/or photos after purchasing a product. Most of the time, people who had a negative experience with a brand or product are more likely to leave a review than someone who was neutral or generally satisfied. So a major advantage of a brand offering incentives like these is that it motivates more satisfied customers to leave reviews as well. Free People is one brand that does exactly this. So we decided to run an analysis on Free People to see how these incentivized reviews might actually affect their rating and public perception.